Snapchat dating show Phone Swap transitions to Fox in a broadcasting first
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Phone Swap, the popular in-app dating show which premiered on Snapchat is to transition to TV after Fox Television snapped up the rights to the format, the first time a show has jumped between platforms in this way, by commissioning 15 episodes for this morrocan women over 60 dating. The reality show sees strangers trade phones to see what they discover about one another before deciding to go on a date. Conceived by LA start-up Vertical Networks the novel concept has drawn an average of 10m viewers per episode on Snapchat, bringing it to the attention of Fox executives. Where you can win is specialization. Vertical Networks differentiates itself from more established broadcasters by experimenting with its own lifestyle brand Brother on Snapchat Discoverswitching up everything from camera angles, topics, pacing and even colour schemes to gauge how small changes can affect viewer engagement. This article is about: WorldSnapMedia. Source: FT. Snapchat is an image messaging and multimedia mobile application created by Evan Spiegel, Bobby Murphy, and Reggie Brown, former students at Stanford University, and developed by Snap Inc. Build your marketing knowledge by choosing from daily news bulletins or a weekly special.
By Nellie Andreeva. Phone Swap is becoming the first Snapchat series to go from a mobile format to television. The Fox station group introduced the limited summer-run model for testing new syndicated show prospects. The company, which focuses on video content for mobile devices, was founded in by Elisabeth Murdoch, whose family controls Fox TV Stations parent 21st Century Fox. In Phone Swap , strangers trade phones to see what they discover about each other before deciding whether they want to pursue a first date. The program is in its second season, with episodes airing twice a week on Snapchat Discover. Subscribe to Deadline Breaking News Alerts and keep your inbox happy.